Digital Storytelling: What Can Porn and Paula Deen Teach Us?

Via Scoop.it - LifeStory Designing

Paula embodied the spirit of folk tradition and classic storytelling. She kicked off the campaign with videos and tweets that encouraged viewers to participate. She focused on the “how”, with videos on how to set up your kitchen, how to put on your make-up for the camera, and more. Her voice encouraged home cooks across the country to submit their own recipe videos online.
Via adnewsnow.com